Consumer behavior and marketing strategies of the companies at the context of digitalization

Review of collective monograph “Business management in a digital economy: Challenges and solutions”

Keywords: consumer behavior; e-commerce; online consumption; marketing strategies; digital marketing.

For citation: Korovnikova N.A. Consumer behavior and marketing strategies of the companies at the context of digitalization (Review of collective monograph «Business management in a digital economy: Challenges and solutions») // Social novelties and Social sciences. – No 2. – p. 160-168.
DOI: 10.31249/snsn/2020.02.10

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