ISSN 2712-7834
Korovnikova Natalia

Korovnikova Natalia

PhD (Polit. Sci.), Senior Researcher, Department of Economics, Institute of Scientific Information for Social Sciences, Russian Academy of Sciences (Moscow, Russia)

Consumer behavior and marketing strategies of the companies at the context of digitalization

Review of collective monograph “Business management in a digital economy: Challenges and solutions”

Keywords: consumer behavior; e-commerce; online consumption; marketing strategies; digital marketing.

For citation: Korovnikova N.A. Consumer behavior and marketing strategies of the companies at the context of digitalization (Review of collective monograph «Business management in a digital economy: Challenges and solutions») // Social novelties and Social sciences. – No 2. – p. 160-168.
DOI: 10.31249/snsn/2020.02.10
Количество посещений страницы: 28