The potential of creative city spaces in the competition for talented youth (on the example of Kazan)

The competitiveness of modern cities is reflected in their attractiveness to talented and active youth, which is facilitated by the development of creative spaces and industries. The focus is on the potential and nature of the development of creative spaces in Kazan, their relevance and popularity among young people. The real involvement of the city's youth ranges from passive consumption to active participation and strongly depends on the accessibility of the territory, the relevance of the offer and the efforts of the management teams. In this regard, the realization of the potential of the city's creative spaces involves the development of effective mechanisms for attracting young people.

Keywords: city; Kazan; student youth; creative space; creative industry; regional development