Polozhikhina Maria

PhD (Geogr. Sci.), Leading Researcher of the Department of Economics, Institute of Scientific Information for Social Sciences, Russian Academy of Sciences (Moscow, Russia)

Marketing and consumer society: a review of a collective monograph «Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness»

Keywords: marketing history; consumerism; marketing practices; social engineering; consumer movements.

For citation: Polozhikhina M.A. Marketing and consumer society: a review of a collective monograph «Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness» // Social Novelties and Social Sciences. – Moscow: INION RAN, 2021. – No 3. – P. 133– 155.
DOI: 10.31249/snsn/2021.03.08

Количество посещений страницы: 30