Personalized chatbots in the media environment

The article examines the role of personalized AI chatbots created by major American technology platforms. The media effect of creating virtual characters using chatbots of users themselves, celebrities, historical and fictional characters is considered, using the example of Gemini (Bard) chatbots from Google, Characters, chatbots of Gaba networks, Meta. The user policy of digital platforms (AI Studio) is considered as one of the tools for regulating the use of chatbots. The urgent need for legislative regulation of AI chatbots in the media environment is emphasized, and the new California bill SB-1047 “Safe and Secure Innovation for Frontier Artificial Intelligence Models Act” (2024) is considered as an example of new legislative approaches to GenAI regulation. The importance of forecasts by AI experts on the need for legal regulation of GenAI is emphasized.

Keywords: artificial intelligence; personalized chatbots; generative neural networks; Gemini (Bard); Gaba; Characters AI

For citation: Sokolova M.E. Personalized chatbots in the media environment // Social novelties and social sciences. – 2024. – N 4. – P. 25–36.
DOI: 10.31249/snsn/2024.04.02

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