Artists and musicians in social media: a quantitative analysis of the semantic proximity of professional values

The article presents a quantitative analysis of the meanings of professional values of artists and musicians as related to the content of profile Telegram channels. For the study, the semantic vectorization technique was used, which made it possible to compare value profiles with text corpora of channels. The results show the proximity of the values of both groups to the creative industries and their difference from the mass youth guidelines. The study reveals structural differences in the media field and the specifics of the integration of artistic and musical communities into the digital environment.

Keywords: professional values; artists; musicians; Telegram channels; semantic vectorization